YouTube Economimcs for Factual

description

YouTube is not a financing solution—but it is a powerful audience-building engine. As the platform becomes increasingly central to factual and documentary storytelling, it offers access to global viewers at an unprecedented scale. The challenge, however, lies in turning that reach into a sustainable business. This session provides an honest and practical look at what YouTube can—and cannot—do for documentary producers. From optimizing content for discovery and understanding the algorithms that drive growth, to developing monetization strategies and strengthening audience engagement, it offers a clear roadmap for using the platform effectively. Moving beyond views alone, the discussion focuses on how to build community, retain attention, and create the kind of visibility that can open real commercial opportunities elsewhere. Producers will leave with a grounded understanding of how YouTube can function not just as a marketing tool, but as a meaningful part of a broader distribution and business strategy.