description

The XR universe is redrawing its boundaries. This session focuses on the rise of location-based physical venues and emerging distribution platforms, which are transforming the creative and economic ecosystem of immersive content. From museums to pop-up spaces, producers are adapting their strategies to these new destinations. Speakers will explore logistical challenges, new distribution models, and reinvented narrative approaches in a market where collective experience takes precedence.

moderator(s)

Senior Product Manager
Raphael HADDAD
Senior Product Manager
Univrse - XRoam

speaker(s)

Head of Delivering Digital Reach
Sian TOOGOOD
Head of Delivering Digital Reach
Science Museum Group
Strategic Alliance Director
Amy JENKINS
Strategic Alliance Director
UBISOFT
Productrice expos & experiences immersives
Julie LAGROT
Productrice expos & experiences immersives
GEDEON PROGRAMMES
VP Sales and Marketing
Thomas DEXMIER
VP Sales and Marketing
HTC VIVE