Immersive Destinations: New Horizons for XR Content

description

The XR universe is redrawing its boundaries. This session focuses on the rise of location-based physical venues and emerging distribution platforms, which are transforming the creative and economic ecosystem of immersive content. From museums to pop-up spaces, producers are adapting their strategies to these new destinations. Speakers will explore logistical challenges, new distribution models, and reinvented narrative approaches in a market where collective experience takes precedence.