Digital First, Broadcasting Second – and Making it Pay

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Digital is no longer where docs go to die after broadcast… It’s where they’re born! As streaming platforms, social channels, and micro-content formats reshape audience expectations, a new reverse pipeline is emerging: one where digital proof-of-concept drives broadcast commissioning, not the other way around. But is “digital-first” a genuine business model or just the industry’s latest coping mechanism? This session cuts through the hype to examine what digital-first actually means in practice, from financing structures and rights strategies to the creeping tyranny of shorter formats, and the algorithms who rule it all. We’ll hear how leading producers, broadcasters, and distributors are building repeatable models and testing strategies to help you figure out whether your next project should start with a scroll or a schedule. Because the reverse pipeline isn’t coming. For many players, it’s already the main pipeline.