KEYNOTE #1 Interfacing Between The Two Worlds: TV & Digital

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Ben Zand, founder of Zandland, takes the stage to explore the shifting intersection between television and digital storytelling in an era defined by the attention economy. Building on the question of who today’s audiences really are, he reflects on how their expectations, behaviors, and relationships with content are evolving—and what that means for documentary makers navigating both worlds. Drawing on projects such as HUMAN, he examines the kinds of stories that resonate now: those driven by authenticity, emotional depth, and genuine human connection. Moving beyond the race for clicks, Ben considers how success is increasingly measured through trust, engagement, and community, and how documentary makers can foster deeper relationships with their audiences. He also shares his experience of building Zandland as a new kind of media venture, offering insight into emerging business models and how they might sustain storytelling in the long term.