description
We are stronger together, so international broadcasters unite to pool our financial and creative resources in the service of ambitious projects.
But even this is not always enough, and sometimes we need to find ways of doing more with less. Artificial Intelligence claims to be here to help. It brings a whole new dimension to the production process; writing scripts, creating visuals, and speeding up the time-consuming tasks which used to inflate budgets.
But AI raises major ethical questions and for broadcasters and producers the stakes are not the same. How can we define a common framework for its use and ensure it is followed? We focus on three case studies: broadcasters and producers share their experiences and their thoughts for the future.
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Partner
France Télévisions
