Archives and New Alliances

description

Archives are engines of innovation. The question is no longer how to preserve them, but how to monetise them, partner around them and turn them into active content engines. This session showcases three pioneering alliances that are doing exactly that, offering a practical blueprint for archive holders and produce looking for new revenue streams and content strategies.
In the session:
Progress History and the AI company Protege AI (monetizing digitized archives) explore how digitised archives become a monetisable asset for machine learning – a revenue model most archive holders have not yet considered.
Getty Images and Little Dot Studios unpack their partnership on the first entirely digital-first archive science documentaries — a new content model built from existing material.