21 - 24 JUNE 2021 / EDITION N°32


Sunny Side of the Doc

The art & science of coproducing with Asian partners

Dynamic and powerful, Asia’s media industry is also a multifaceted and fragmented environment that can be complex to navigate when it comes to coproduction.

Every year, Sunny Side of the Doc (since 1990) and Asian Side of the Doc (since 2010) bring together top international buyers, commissioners, distributors, established and emerging producers and co-producers to develop new programming and essential content partnerships across Europe and Asia. Creating new opportunities for industry professionals to make stories and partnerships go from local to global is our objective.

WILDSCREEN FESTIVAL 2018 | Bristol, United Kingdom

As part of our partnership with Wildscreen Festival, Sunny Side of the Doc is pleased to co-curate a special panel discussion on new developments in coproduction for the natural history storytelling community.
With the help of established wildlife commissioners and experienced producers from across Europe and Asia, discover how to navigate the international co-production landscape and build long, creative and mutually beneficial relationships with Asian partners. From creating content that is capable of crossing borders to learning how to tap into new opportunities and platforms in the Asian market, this session will teach how to make your content go further, literally.


  • Jade Xia, Managing Director, Panda TV Limited (UK/China)
  • Masa Hayakawa, Executive Producer, NHK (Japan)
  • Nicolas Deschamps, Producer – Head of International Coproductions, Gedeon Programmes (France)

Moderation by Kyle Murdoch, Managing Director, NHNZ (New Zeland)


MIPCOM 2018 | Cannes, France

China made a big comeback as a coproduction partner last June at Sunny Side of the Doc, with senior executives from Youku (Alibaba), Bilibili (Tencent), CCTV9 in attendance and several agreements announced over the 4-day marketplace. As Gold Partner of our benchmark event, CICC (China Intercontinental Communication Center) also announced several coproduction projects involving international broadcasters (read more here). CICC coproduces about 10 documentaries per year, a figure which is bound to increase. As of 2018, China has signed co-production related agreements with nearly 30 countries and has overtaken the United Kingdom in the television programming industry, becoming the second-largest market in the world after the United States, according to IHS Markit.

“We are here at Sunny Side of the Doc because we are looking to do more such coproductions, where producers from different backgrounds work together on a project and bring ideas together,” explained Chen Lujun, president of CICC.

“The growth in China’s TV programming spending is largely due to aggressive content investment by online companies Baidu, Alibaba and Tencent,” said Kia Ling Teoh, senior research analyst, IHS Markit. “These three giants have upped their spending on content origination and acquisition for their respective video platforms iQiyi, Youku Tudou and Tencent Video.”

We are glad to be joining the senior management from China’s leading media players at MIPCOM 2018 on October 16 to share our hands-on knowledge and forecasts on why and how to coproduce documentaries with China.


  • Junjie Teng, Chairman, Board of Supervisors, Shanghai Media Group
  • Jianing Shen, EVP, China International Television Corporation
  • Jie Lian, Chairman & CEO , Perfect World Pictures
  • Jing Shuiqing, Vice President, China Intercontinental Communication Center (CICC) with Yves Jeanneau, CEO of Sunny Side markets.
Let's get social and arrange a meeting


Leave a Reply

For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.

If you agree to these terms, please click here.