{"id":6995,"date":"2023-06-13T12:30:07","date_gmt":"2023-06-13T10:30:07","guid":{"rendered":"https:\/\/www.sunnysideofthedoc.com\/?post_type=news&p=6995"},"modified":"2023-06-13T13:23:32","modified_gmt":"2023-06-13T11:23:32","slug":"ssd23-4-questions-a-sonia-latoui-mediawan-thematics","status":"publish","type":"news","link":"https:\/\/www.sunnysideofthedoc.com\/fr\/actualite\/ssd23-4-questions-a-sonia-latoui-mediawan-thematics\/","title":{"rendered":"#SSD23 | 4 questions \u00e0… Sonia Latoui (Mediawan Thematics)"},"content":{"rendered":"
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Sonia LATOUI
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Directrice g\u00e9n\u00e9rale adjointe charg\u00e9e du contenu
\nMediawan Thematics (France)<\/strong><\/h4>\n
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Quelles sont vos attentes et vos objectifs pour cette 34\u00e8me \u00e9dition du Sunny Side of the Doc ? Quels seront vos temps forts \u00e0 ne pas manquer pendant ces 4 jours de march\u00e9 ?<\/strong><\/h3>\n
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Tout d'abord, nous sommes fiers et enthousiastes d'\u00eatre \u00e0 nouveau en partenariat avec le Sunny Side of the Doc.<\/p>\n

Chez Mediawan, nous avons un v\u00e9ritable amour et une expertise pour les documentaires, en tant que producteurs et diffuseurs sur nos cha\u00eenes th\u00e9matiques. Mediawan Thematics est l'\u00e9diteur de cha\u00eenes et de services de streaming du groupe Mediawan, l'un des principaux studios europ\u00e9ens ind\u00e9pendants. Nous exploitons 17 cha\u00eenes et services de streaming en France et dans les territoires francophones. La plupart d'entre eux sont enti\u00e8rement d\u00e9di\u00e9s aux films d'actualit\u00e9 et aux documentaires.<\/p>\n

Ce qui nous motive, c'est de trouver le meilleur contenu pour notre public : acquisitions, pr\u00e9budgets, productions et coproductions. Nous sommes ouverts \u00e0 toute forme de collaboration dans la mesure o\u00f9 les sujets sont convaincants. Notre attente est de d\u00e9tecter les nouvelles tendances du march\u00e9. Trouver de nouveaux sujets, de nouvelles opportunit\u00e9s d'affaires et apporter \u00e0 notre public les meilleurs titres. L'histoire, la science, les affaires courantes, la culture urbaine, l'art et la musique sont nos principaux sujets. Venez rencontrer l'\u00e9quipe de Mediawan sur le stand A2 !<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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Le public est le fil conducteur de l'\u00e9dition 2023, en quoi pensez-vous que ce sujet soit crucial pour vous, votre entreprise et l'industrie du documentaire dans son ensemble ? Dans votre entreprise, quels publics documentaires souhaitez-vous cibler et \u201co\u00f9\u201d ?<\/strong><\/h3>\n
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Le public est en effet un sujet crucial pour nous. D\u00e9cider d'acheter, de pr\u00e9acheter ou de produire un documentaire sur un certain sujet est toujours une interrogation. Le sujet va-t-il rassembler les t\u00e9l\u00e9spectateurs et apporter une grande audience ? Les critiques seront-ils enthousiastes ? Aujourd'hui, gr\u00e2ce aux nouvelles formes narratives (docu-fiction) et \u00e0 la vari\u00e9t\u00e9 des sujets, le documentaire est devenu un genre essentiel que nous, chez Mediawan, avons totalement adopt\u00e9. Comprendre les attentes de notre public est une cl\u00e9 pour d\u00e9terminer nos choix. Nos deux principales cha\u00eenes documentaires, TOUTE L'HISTOIRE et le service de streaming, EXPLORE, sont les parfaits exemples de la force de notre offre qui nous permet de rassembler des publics cibles compl\u00e9mentaires.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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2023 est l'ann\u00e9e du documentaire en France<\/a>. Quels sont, selon vous, les enjeux de la production et de la diffusion du documentaire \u00e0 l'international aujourd'hui ?<\/strong><\/h3>\n
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Mediawan s'engage \u00e0 diffuser des documentaires de qualit\u00e9 et d'actualit\u00e9, comme le film \"NAVALNY\", r\u00e9alis\u00e9 par Daniel Roher et r\u00e9compens\u00e9 aux Oscars 2023. Le contenu est roi, mais les finances sont reines. Il est important d'avoir une certaine id\u00e9e des co\u00fbts de production, de pr\u00e9achat ou d'acquisition, afin d'obtenir une bonne estimation de la production.<\/p>\n

Nous connaissons tous les difficult\u00e9s de financement des documentaires, mais des choix judicieux en mati\u00e8re de financement de la production permettront d'obtenir un contenu de qualit\u00e9 au juste co\u00fbt. Voici l'\u00e9quation : Sujets originaux + bonne valeur de production + financement intelligent = succ\u00e8s d'audience.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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Nous sommes convaincus que l'int\u00e9gration de nouveaux acteurs contribue \u00e0 la vivacit\u00e9 du secteur. Comment pr\u00e9senteriez-vous\/expliqueriez-vous, en quelques mots, Sunny Side of the Doc \u00e0 ceux qui ne connaissent pas encore le march\u00e9 ?<\/strong><\/h3>\n
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Sunny Side of the Doc est devenu le march\u00e9 principal du documentaire. Il se d\u00e9roule dans un lieu magnifique, La Rochelle, \u00e0 la meilleure p\u00e9riode de l'ann\u00e9e, l'\u00e9t\u00e9, et rassemble tous les acteurs de cette industrie, auteurs, producteurs, cha\u00eenes de t\u00e9l\u00e9vision, r\u00e9seaux et diffuseurs, pour partager de nouvelles id\u00e9es et cr\u00e9er de nouvelles opportunit\u00e9s. En r\u00e9sum\u00e9, Sunny side of the Doc est une excellente occasion de rencontrer les meilleurs talents et de pr\u00e9senter nos meilleurs atouts.<\/p>\n

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 <\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Sonia LATOUI   Directrice g\u00e9n\u00e9rale adjointe charg\u00e9e du contenu Mediawan Thematics (France) Quelles sont vos attentes et vos objectifs pour cette 34\u00e8me \u00e9dition du Sunny Side of the Doc ? Quels seront vos temps forts \u00e0 ne pas manquer pendant ces 4 jours de march\u00e9 ? Tout d’abord, nous sommes fiers et enthousiastes d’\u00eatre \u00e0 […]<\/p>\n","protected":false},"featured_media":6665,"template":"","news_category":[81,85],"class_list":["post-6995","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-sunny-side-of-the-doc-2023-fr","news_category-interview-fr"],"acf":[],"yoast_head":"\n#SSD23 | 4 questions \u00e0... Sonia Latoui (Mediawan Thematics) - Sunny Side of the Doc<\/title>\n<meta name=\"description\" content=\"#SSD23 | 4 questions \u00e0... 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