We may be living through times of unprecedented change, but in uncertainty lies the power to influence the future of storytelling.
Now is not the time to despair, but to act and interact!
Please introduce yourself in a few words? What’s your current position? What is your main activity within your organization?
My name is Nina Diamond and I work in the Digital Department at The Metropolitan Museum of Art in New York as an Executive Producer and Editorial Manager of Content. I lead teams producing a variety of public-facing digital media for diverse platforms. Our projects include videos, interactive digital features, audio tours, blogs, and more.
Cultural stakeholders – mainly museums – are venturing into a largely disrupted period as the COVID-19 pandemic upends production activities across the globe. How has your digital strategy been impacted?
How can we best respond to both to the surge in online audiences and to the significant changes in their needs and appetites? For our teams, this includes a refreshed approach to how we resurface existing content, such as “Digital Digests” with menus of themed content that’s newly relevant. The Met is also launching new materials that are directly responsive to the current moment, including virtual tours, interactive digital experiences of exhibitions and galleries, a longform audio series, and an AR experience.
What resources are you exploring to keep digital culture productions up and running during this unprecedented crisis?
We continue to explore partnership opportunities that can expand the reach and impact of The Met collection. Who knew we’d get such a huge response, for example, when we made images of some of the Museum’s historic interiors available as Zoom backgrounds.
How have your international strategies evolved for promoting your collections, heritage sites, and immersive/digital works, as a result of the current situation?
Sometimes a small, nimble experiment can yield impressive results. For example, global audiences – especially in Japan – loved having access to images from The Met’s collection, available through the Museum’s Open Access Program, for use in the online game, Animal Crossing: New Horizons.
How can the international marketplace Sunny Side of the Doc/ PiXii Festival help you come out stronger on the other side?
As our entire world strives to cope with the pandemic, there’s a surge of interest in art and culture resources online. It’s yet another reminder of our interconnectedness and the need for sharing knowledge.
The gift of this marketplace event – a virtual gathering of international creatives – is that we can do just that and take inspiration from each other despite the challenging circumstances.