China Intercontinental Communication Center (CICC) and Sunny Side of the Doc enter new strategic partnership

The partnership will commence with the upcoming edition of the international marketplace for documentary in la Rochelle, 19-22 June 2017, to foster new factual content development between Chinese and international production/ broadcasting companies.  

Wednesday, 31st May, 2017 in PARIS and BEIJING – China Intercontinental Communication Center (CICC) and Sunny Side of the Doc, the leading international marketplace for documentary and factual content across all platforms, have announced a new strategic partnership in accordance with China’s « One Belt One Road » initiative, which strives to foster stronger economic and cultural ties between China and the rest of the world.

The partnership is comprised of two core elements:

-          Sunny Side of the Doc is officially recognized by the State Administration of Radio, Film & TV (SARFT) of the People’s Republic of China as the annual gathering point and must-attend marketplace to connect Chinese media professionals to new factual opportunities for trans-national and international collaborations.

-          CICC is taking the lead in organising the « Feeling China » Pavilion and carrying out a series of themed events at Sunny Side of the Doc. The 2017 « Feeling China » Pavilion is expected to provide a platform for 10 China’s national and provincial-level TV stations, OTT platforms, independent production and distribution companies, media organizations and institutions including :

  • CCTV9
  • Documentary Channel of Beijing TV
  • Shanghai Media Group (Shanghai WingsMedia)
  • Golden Eagle Documentary Channel Hunan Broadcasting System
  • Xi’an Cloud Vision Television Culture Media Co., Ltd.
  • Real Image Media Co., Ltd
  • West Lake Internation Documentary Festival, and two compabies specialised in VR,
  • Scentrealm
  • VRTimes.

At this year’s Sunny Side of the Doc, a series of keynote and networking events have been scheduled to coincide with the expanded China presence and strategic plan to engage the world with high quality and innovative factual content.


Yves Jeanneau, CEO of Sunny Side markets said : « CICC has been a major Chinese partner for years now and the key to working successfully with China. They are experienced and appreciated by every co-producer they have been collaborating with in the past years. We are very pleased to strengthen our cooperation, with a long-term partnership based on ambitious goals and projects to achieve together. The international documentary market will experience the beginning of a new era along the “One Belt One Road” at Sunny Side of the Doc 2017. »


Mr Jing Shuiqing, Vice President of CICC, added : « Since its establishment over 20 years ago, CICC has been committed to the promotion of Chinese documentaries worldwide by actively creating platforms for exchanges between China and foreign countries, as we believe that documentaries are the best way to tell good stories and facilitate cultural exchanges. This year, we are very pleased to see the first appearance of the Feeling China Pavilion led by CICC at the Sunny Side of the Doc marketplace event. The participating Chinese organizations, long engaged in documentary production, hold high expectations of meeting their foreign counterparts across the world for in-depth discussions and win-win cooperation, which I believe will add more Chinese elements to Sunny Side of the Doc. As a long-term partner of Sunny Side of the Doc, we are so glad to witness many successful examples of international cooperation on documentaries cultivated at this platform which we hope will yield more achievements. »



As one of China’s earliest international film and television co-production organizations, CICC’s over 20 years of experience make it a leader in international cultural communication. CICC has established cooperative relations with over 70 media organizations from more than 30 countries and regions so far, and had over 200 hours of internationally co-produced non-fiction programs broadcast in more than 200 countries and regions across the world.


Sunny Side of the Doc is the international marketplace dedicated to linear and interactive documentary & specialist factual content, that brings together each year broadcasters, distributors, decision makers, filmmakers and producers from around the world to sell or buy projects and programmes, and to find partners.  The 4-day event creates unique opportunities for all +2,000 professionals from 60 countries, to follow the latest industry trends, make new connections, gain insights on the most recent factual initiatives through a variety of high-level pitching sessions, panel discussions and the added value of an exhibition space.
The 28th edition of Sunny Side of the Doc will be held in La Rochelle from June 19-22, 2017.
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