Interview with Melanie Rozencwajg, co-founder of Archive Valley
Archives are the permanent and living evidence of our world. Archives are everywhere and have a striking power, but audiences have become immune to the same old stock footage everyone has already used. Out there, hundreds of unique collections remain dormant or are only known by a few and we wanted to give them the visibility they deserve.
What is Archive Valley?
Melanie Rozencwajg: Archive Valley is a new generation platform that helps content creators find unique archive footage across the world.
What inspired you to create Archive Valley?
Melanie Rozencwajg: We initially created a tech and design studio in 2010 called ARTCHIVIUMlab whose focus was archives and innovation. It was a very new field back at the time!
In one of our last projects for an exhibition, we found ourselves searching for treasure troves of archive material in Russia, China, Argentina, Canada, Israel and more. You can imagine the hours of research such a process required!
We couldn’t believe that all those archive providers around the world with unique material were so hard to reach. As content creators, we thought that it would be amazing to have a platform that would connect us directly with unique archive providers across the world.
And startup Archive Valley naturally followed as the brainchild of our process at ARTCHIVIUMlab.
Why archives? What is special about this world to you?
Melanie Rozencwajg: Archives are the permanent and living evidence of our world. Archives are everywhere and have a striking power, but audiences have become immune to the same old stock footage everyone has already used. Out there, hundreds of unique collections remain dormant or are only known by a few and we wanted to give them the visibility they deserve.
Content creators should all have the privilege of working with unique archive material to create compelling stories that can shape our world with fresh perspectives. This is what we found so fascinating and what drives our team in passionately building and developing Archive Valley everyday!
What are you trying to bring to the licensing market or change about the market?
Melanie Rozencwajg: There are so many layers of complexity involved in the research process. Indeed, the market is fragmented, and we believe it would benefit from some simplification. That’s why today we are on a mission to make it easy and painless to access unique archives on demand.
You’ve build the first international community of archive researchers, what about it?
Melanie Rozencwajg: It was one of our biggest challenge and our community spans over 50 countries today!
Archive researchers are at the core of Archive Valley. They have accumulated a great knowledge based on thousands of topics, and Archive Valley is excited to celebrate this knowledge through the consultation service. Content creators can now consult our top experts for their archival needs.
Sunny Side of the Doc is partnering with Archive Valley this year, can you share a word about it ?
Melanie Rozencwajg: Yes! Archive Valley is thrilled to announce a partnership with Sunny Side of the Doc, which is one of the most exciting documentary film festivals! For the 2017 edition dedicated to History, Archive Valley is happy to award one talented documentary producer participating in the pitching sessions a free consultation with one of the archive researchers in our worldwide community.
Archive Valley will also offer accredited production companies who sign up for our beta platform a special deal valid until December 2017, to test our innovative platform and get connected with archive providers around the world.
FIND OUT MORE : https://www.archivevalley.com/