Shuiqing JING, Vice President of CICC

Shuiqing JING, Vice President of CICC

This is the debut of the “Feeling China Pavilion” at Sunny Side of the Doc 2017. We hope that the Chinese organizations represented can fully demonstrate the status quo and prospect of Chinese documentary industry and facilitate more diverse cooperation in the future.

Shuiqing JING, Vice President of CICC

MEET CHINESE PARTNERS FOR FACTUAL CONTENT DEVELOPMENT

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What allowed this collaboration between Sunny Side of the Doc and CICC to become
CICC 1 even more ambitious and innovative in 2017?

Shuiqing JING: The collaboration between Sunny Side of the Doc and CICC has a history of more than ten years. Both sides have a similar perception in the production of documentaries and in international cooperation. After years of cooperation, both sides have made significant achievements and established mutual trust. With its appeal, credibility and influence, Sunny Side of the Doc is a mature international trading platform for documentaries. CICC is one of the first media organizations in China to carry out international co-production. Both sides hope to combine their advantages and improve the quality of the international co-production through more extensive and profound cooperation.

On the basis of previous achievements,
the two sides seek more opportunities for cooperation and partnerships by elaborating on details for collaboration of Asian Side of the Doc to promote cultural exchanges and mutual learning about international documentaries.

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Could you please give us a profile of the diversity of Chinese players to be gathered under the Pavilion of “Feeling China” at Sunny Side of the Doc 2017?

LOGO_FEELING_CHINAShuiqing JING: The “Feeling China Pavilion” of the 2017 Sunny Side of the Doc, organized by CICC, consists in 10 institutions from different areas of Chinese documentary industry.

These institutions, which include CCTV9, the Chinese public service channel entirely dedicated to documentaries, Golden Eagle Documentary Channel (Hunan Broadcasting System’s main country channel), Shanghai Wings Media, a unit owned by Shanghai Media Group (SMG), Xi’an Cloud Vision Television Culture, the West Lake International Documentary Festival and a VR company called ScentRealm, are dedicated to television broadcasting, TV program distribution, film and television production, virtual reality or domestic documentary festivals. This is the debut of the “Feeling China Pavilion” at Sunny Side of the Doc 2017. We hope that these organizations can fully demonstrate the status quo and prospect of Chinese documentary industry and facilitate more diverse cooperation in the future.

The active presence of Chinese professionals at Sunny Side of the Doc 2017 sends a strong message to the international documentary community. What would you like to say to the filmmakers, producers and TV networks who would like to work with Chinese partners on linear documentaries or multiplatform projects?

Shuiqing JING: We don’t lack examples of successful cooperation in the linear documentary productions. Chinese film and television organizations have been committed to discovering high-quality co-production subjects that appeal to the audience. In addition, the widespread use of new media in China has also caught much attention.

For those international organizations that are willing to cooperate with Chinese peers in this regard, my suggestion is that they should first be familiar with hot topics among Chinese media organizations such as the Belt and Road Initiative.

They should also pay attention to subjects about traditional Chinese culture and culture exchanges. In this way, they will find more opportunities for cooperation. Advanced media production techniques, creative ideas and novel types of programs are of great appeal to Chinese institutions.

CICC has a mandate to produce documentaries on China and to promote their broadcasting abroad. What will CICC be looking for at Sunny Side of the Doc in June? Sales? Co-productions? Acquisitions?

Shuiqing JING: The main goal of CICC’s participation this time is to discuss subjects of international co-production and extend its program distribution. In addition, CICC also hopes to find partners to cooperate on program strand establishment, thus meeting the need for new business development.

At the beginning of this year, CICC and television networks along the “Belt and Road countries” and regions created a weekly documentary block called USilk. It has been broadcast in more than 20 mainstream channels globally. We seek further cooperation in the broadcasting of programs with international media organizations. At the same time, CICC also plans to call for more organizational partners and directors for existing documentary subjects.

What do you see as the prime challenges facing the documentary and factual content industry in the year ahead?

Shuiqing JING: The biggest challenge facing the documentary and factual content industry is undoubtedly the rapid development and wide application of emerging media.

Due to the popularization of fragmented information and self-media, in fact, instead of watching documentaries in front of the TV for hours, now the audience is more used to watching videos via mobile devices. These changes have enormous impacts on the development of the documentary industry. We also need to realize that these challenges will not only pose obstacles, but also bring new ideas and new opportunities for development. We should adapt to the rapid development of new media and adjust and upgrade the way we plan, produce and transmit our programs. In this way, we can turn challenges into an engine of development.